Branding & Identity
Vmatcha Co
Retainer Client
Overview
Corehydr8 is a matcha electrolyte blend — a market-first energy hydration drink combining natural caffeine from matcha with electrolytes, Vitamin C and Zinc. The brief was to create packaging that feels fun, bold and energetic, while communicating the product benefits at a glance.
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The Approach
The design leans into the Watermelon & Lime flavour with bold colour blocking and playful fruit illustrations. The goal was to stand out on shelf while staying true to vmatcha's existing brand — introducing pink as a new accent colour alongside their signature greens.
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The Result
A vibrant, eye-catching pouch design that's now in production and ready for market.
Little Organic
Little Organic is a concept brief for a soothing baby skincare range designed for infants with sensitive skin. For this project, I developed the full brand identity, including iconography and a social media presentation to showcase the final outcomes.
Passion Project
Out Of Office
Passion Project / Academic Exploration
Out of Office is a concept passion project created in partner with an exploration essay for a masters project reflecting on my own freelance experience, what support is missing and what communties can contribute to new designers or new freelancers in order to learn and avoid mistakes. It explores the concept of a communty based online offering support and gudeiance to new designers or freelancers in the creative industry. The idea is for it to supply a blog, website to download free and payable guides and documents, zine subscription with artical's and interviews with existing designers in order to offer knowledge to the next generation of deisgners. Out of office is largely inspired by the success of brands like 'creative boom' and 'its nice that'.
Hyper Rail Heavy Industries
Hyperrail Heavy Industries was a branding client project created for a record label based in Miami, Florida. I was tasked to create something futuristic, timeless and uniqe from other labels. Full branding was created including but not limited to; colour, type, iconography, illustration, imagery and further collaboration with artists that sign with hyperrail.
SK DESIGN & CO
SK Design & Co was a freelance client project for an interior design company based in Texas, United States. For this project, I created unique luxury branding that aligned with the client’s vision and mission for her brand. In addition to the branding, I also designed a website for SK Design.
FETCH & FEAST
Fetch & Feast is an organic dog food branding and campaign passion project. I designed three logo variations and experimented with stock photography, typography, packaging design, social media campaign assets, and iconography. The goal of this project was to design for an industry I hadn’t worked with before, testing my skills and adaptability to different industry needs.
Passion Project
BEACH HOUSE - HOTEL & SPA
Passion Project
Beach House is a passion project I completed for a conceptual luxury hotel and spa brand. I designed an elegant logo using a serif typeface for maximum legibility, paired with iconography inspired by Hawaiian plants and the island atmosphere. I also created designs for staff badges, booking system prototypes, and complete branding assets including the logo, colour palette, and typography.
MATCHA MAMA
Matcha Mama was a concept project I completed during a graphic design internship at a creative agency based in Madrid, Spain. The internship lasted three months, and this was one of many projects I developed with nearly full creative freedom. I created colour palettes, typography, logo direction, mascot illustration and design, book cover design and mockup, as well as campaign design for a billboard. All copy for this project was provided by my internship line manager.
